Post Utme Ui 2017 Commerce Question 28

Practice objective / multiple choice question 28 from the 2017 Post Utme Ui Commerce examination.

Post Utme Ui 2017 Commerce Objective / Multiple Choice
Question 28 POST_UTME_UI • 2017 • COMMERCE • objective

A marketing manager wants to measure the effectiveness of an advertising campaign. What is the most appropriate metric to use?

Answer Options

A. Return on Investment (ROI)
Correct Answer B. Return on Ad Spend (ROAS)
C. Click-Through Rate (CTR)
D. Conversion Rate
Correct Answer
B
Correct Option:
Return on Ad Spend (ROAS)

About This Question

This is Post Utme Ui 2017 Commerce Question 28. It is one of the objective questions from the 2017 Post Utme Ui Commerce examination.

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