Post Utme Skyline University 2017 Commerce Question 1

Practice objective / multiple choice question 1 from the 2017 Post Utme Skyline University Commerce examination.

Post Utme Skyline University 2017 Commerce Objective / Multiple Choice
Question 1 POST_UTME_SKYLINE_UNIVERSITY • 2017 • COMMERCE • objective

A firm's marketing strategy involves creating a unique selling proposition (USP) to differentiate its product from competitors. Which of the following is a characteristic of a USP?

Answer Options

Correct Answer A. It is a statement that highlights the product's features and benefits
B. It is a statement that emphasizes the product's price and quality
C. It is a statement that focuses on the product's brand name and reputation
D. It is a statement that compares the product's features with those of competitors
Correct Answer
A
Correct Option:
It is a statement that highlights the product's features and benefits

About This Question

This is Post Utme Skyline University 2017 Commerce Question 1. It is one of the objective questions from the 2017 Post Utme Skyline University Commerce examination.

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