Post Utme Rsu 2017 Commerce Question 16

Practice objective / multiple choice question 16 from the 2017 Post Utme Rsu Commerce examination.

Post Utme Rsu 2017 Commerce Objective / Multiple Choice
Question 16 POST_UTME_RSU • 2017 • COMMERCE • objective

The concept of 'switching costs' in marketing refers to the costs incurred by a consumer when switching from one brand to another. Which of the following is a type of switching cost?

Answer Options

A. Financial switching costs
B. Time switching costs
Correct Answer C. Psychological switching costs
D. Physical switching costs
Correct Answer
C
Correct Option:
Psychological switching costs

About This Question

This is Post Utme Rsu 2017 Commerce Question 16. It is one of the objective questions from the 2017 Post Utme Rsu Commerce examination.

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