Post Utme Rhema University 2019 Commerce Question 14

Practice objective / multiple choice question 14 from the 2019 Post Utme Rhema University Commerce examination.

Post Utme Rhema University 2019 Commerce Objective / Multiple Choice
Question 14 POST_UTME_RHEMA_UNIVERSITY • 2019 • COMMERCE • objective

A company is considering two different distribution channels for its product. Channel A involves a high level of intermediaries and a low level of direct sales, while Channel B involves a low level of intermediaries and a high level of direct sales. Which channel is more likely to be effective in reaching the target market?

Answer Options

A. Channel A, because it involves a high level of intermediaries and a low level of direct sales
Correct Answer B. Channel B, because it involves a low level of intermediaries and a high level of direct sales
C. Channel A, because it involves a low level of intermediaries and a high level of direct sales
D. Channel B, because it involves a high level of intermediaries and a low level of direct sales
Correct Answer
B
Correct Option:
Channel B, because it involves a low level of intermediaries and a high level of direct sales

About This Question

This is Post Utme Rhema University 2019 Commerce Question 14. It is one of the objective questions from the 2019 Post Utme Rhema University Commerce examination.

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