Post Utme Redeemers University 2022 Commerce Question 11

Practice objective / multiple choice question 11 from the 2022 Post Utme Redeemers University Commerce examination.

Post Utme Redeemers University 2022 Commerce Objective / Multiple Choice
Question 11 POST_UTME_REDEEMERS_UNIVERSITY • 2022 • COMMERCE • objective

A company is considering a marketing strategy that involves creating a viral video campaign. The campaign is expected to reach a large audience and generate significant buzz around the company's product. However, the company is concerned about the potential risks associated with the campaign, including the possibility of negative publicity and the potential for the campaign to be hijacked by trolls. Which of the following is the most appropriate marketing strategy for the company to adopt?

Answer Options

A. Adopt a conservative marketing strategy that focuses on traditional advertising channels.
Correct Answer B. Invest in a robust social media monitoring system to track the campaign's performance and respond to any negative feedback.
C. Create a separate brand identity for the campaign to protect the company's main brand from any potential backlash.
D. Launch the campaign without any prior testing or research to maximize its potential impact.
Correct Answer
B
Correct Option:
Invest in a robust social media monitoring system to track the campaign's performance and respond to any negative feedback.

About This Question

This is Post Utme Redeemers University 2022 Commerce Question 11. It is one of the objective questions from the 2022 Post Utme Redeemers University Commerce examination.

View More Post Utme Redeemers University 2022 Commerce Questions More Post Utme Redeemers University Practice Questions Back to Questions

Master the Exam!

You've seen a preview, but there are thousands more questions plus AI tutor to break down complex solutions.

Unlock Full Access Available for Android & Windows
Chat with Support