Post Utme Pan Atlantic University 2019 Commerce Question 19

Practice objective / multiple choice question 19 from the 2019 Post Utme Pan Atlantic University Commerce examination.

Post Utme Pan Atlantic University 2019 Commerce Objective / Multiple Choice
Question 19 POST_UTME_PAN-ATLANTIC_UNIVERSITY • 2019 • COMMERCE • objective

A marketing firm uses the AIDA model to analyze customer behavior. If the firm has the following data: Awareness = 80%, Interest = 70%, Desire = 60%, and Action = 50%, what is the overall effectiveness of the marketing campaign?

Answer Options

Correct Answer A. 80%
B. 70%
C. 60%
D. 50%
Correct Answer
A
Correct Option:
80%

About This Question

This is Post Utme Pan Atlantic University 2019 Commerce Question 19. It is one of the objective questions from the 2019 Post Utme Pan Atlantic University Commerce examination.

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