Post Utme Nile University 2023 Commerce Question 27

Practice objective / multiple choice question 27 from the 2023 Post Utme Nile University Commerce examination.

Post Utme Nile University 2023 Commerce Objective / Multiple Choice
Question 27 POST_UTME_NILE_UNIVERSITY • 2023 • COMMERCE • objective

A company is considering two different marketing strategies: a high-low pricing strategy and a penetration pricing strategy. Which of the following is a characteristic of penetration pricing?

Answer Options

A. It involves setting a high price to attract a niche market
Correct Answer B. It involves setting a low price to attract a large market share
C. It involves setting a price that is higher than the competition
D. It involves setting a price that is lower than the competition
Correct Answer
B
Correct Option:
It involves setting a low price to attract a large market share

About This Question

This is Post Utme Nile University 2023 Commerce Question 27. It is one of the objective questions from the 2023 Post Utme Nile University Commerce examination.

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