Post Utme Lead City University 2022 Commerce Question 11

Practice objective / multiple choice question 11 from the 2022 Post Utme Lead City University Commerce examination.

Post Utme Lead City University 2022 Commerce Objective / Multiple Choice
Question 11 POST_UTME_LEAD_CITY_UNIVERSITY • 2022 • COMMERCE • objective

A company is considering two marketing strategies: a mass marketing approach and a niche marketing approach. Which strategy is more likely to result in higher customer satisfaction?

Answer Options

A. Mass marketing
Correct Answer B. Niche marketing
C. Both are equally effective
D. Neither is effective
Correct Answer
B
Correct Option:
Niche marketing

About This Question

This is Post Utme Lead City University 2022 Commerce Question 11. It is one of the objective questions from the 2022 Post Utme Lead City University Commerce examination.

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