Question 36
POST_UTME_LAUTECH
•
2019
•
COMMERCE
•
objective
A firm is considering two different types of marketing research methods: qualitative and quantitative. Explain the key differences between these two methods and provide an example of each.
Answer Options
Correct Answer
A.
Qualitative marketing research methods involve collecting and analyzing non-numerical data, such as customer opinions and attitudes, while quantitative marketing research methods involve collecting and analyzing numerical data, such as sales figures and market trends.
B.
Quantitative marketing research methods involve collecting and analyzing non-numerical data, such as customer opinions and attitudes, while qualitative marketing research methods involve collecting and analyzing numerical data, such as sales figures and market trends.
C.
Qualitative marketing research methods involve collecting and analyzing numerical data, such as sales figures and market trends, while quantitative marketing research methods involve collecting and analyzing non-numerical data, such as customer opinions and attitudes.
D.
Quantitative marketing research methods involve collecting and analyzing customer opinions and attitudes, while qualitative marketing research methods involve collecting and analyzing sales figures and market trends.
Correct Answer
A
Correct Option:
Qualitative marketing research methods involve collecting and analyzing non-numerical data, such as customer opinions and attitudes, while quantitative marketing research methods involve collecting and analyzing numerical data, such as sales figures and market trends.
About This Question
This is
Post Utme Lautech
2019
Commerce
Question 36.
It is one of the
objective
questions from the
2019
Post Utme Lautech
Commerce
examination.