Question 32
POST_UTME_LAUTECH
•
2019
•
COMMERCE
•
objective
A firm is considering two different marketing strategies for its product: push marketing and pull marketing. Explain the key differences between these two strategies and provide an example of each.
Answer Options
Correct Answer
A.
Push marketing involves promoting a product to intermediaries, such as wholesalers and retailers, while pull marketing involves promoting a product directly to consumers.
B.
Pull marketing involves promoting a product to intermediaries, such as wholesalers and retailers, while push marketing involves promoting a product directly to consumers.
C.
Push marketing involves promoting a product directly to consumers, while pull marketing involves promoting a product to intermediaries, such as wholesalers and retailers.
D.
Pull marketing involves promoting a product to consumers through social media, while push marketing involves promoting a product through advertising.
Correct Answer
A
Correct Option:
Push marketing involves promoting a product to intermediaries, such as wholesalers and retailers, while pull marketing involves promoting a product directly to consumers.
About This Question
This is
Post Utme Lautech
2019
Commerce
Question 32.
It is one of the
objective
questions from the
2019
Post Utme Lautech
Commerce
examination.