Post Utme Lautech 2018 Commerce Question 38

Practice objective / multiple choice question 38 from the 2018 Post Utme Lautech Commerce examination.

Post Utme Lautech 2018 Commerce Objective / Multiple Choice
Question 38 POST_UTME_LAUTECH • 2018 • COMMERCE • objective

A company's marketing strategy involves a mix of advertising, personal selling, and sales promotion. Which of the following is NOT a characteristic of personal selling?

Answer Options

A. It involves a high degree of personal interaction between the salesperson and the customer.
B. It is often used to promote new products.
Correct Answer C. It is a one-way communication process.
D. It is a low-cost method of promotion.
Correct Answer
C
Correct Option:
It is a one-way communication process.

About This Question

This is Post Utme Lautech 2018 Commerce Question 38. It is one of the objective questions from the 2018 Post Utme Lautech Commerce examination.

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