Post Utme Lasu 2017 Commerce Question 1

Practice objective / multiple choice question 1 from the 2017 Post Utme Lasu Commerce examination.

Post Utme Lasu 2017 Commerce Objective / Multiple Choice
Question 1 POST_UTME_LASU • 2017 • COMMERCE • objective

A company is considering launching a new product line. The product has a high potential for success, but it also carries a high risk of failure. Which of the following marketing strategies would be most appropriate for this product?

Answer Options

A. Market segmentation and targeting
Correct Answer B. Product differentiation and positioning
C. Brand extension and repositioning
D. Product line extension and cannibalization
Correct Answer
B
Correct Option:
Product differentiation and positioning

About This Question

This is Post Utme Lasu 2017 Commerce Question 1. It is one of the objective questions from the 2017 Post Utme Lasu Commerce examination.

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