Post Utme Ksu 2023 Commerce Question 1

Practice objective / multiple choice question 1 from the 2023 Post Utme Ksu Commerce examination.

Post Utme Ksu 2023 Commerce Objective / Multiple Choice
Question 1 POST_UTME_KSU • 2023 • COMMERCE • objective

A company's marketing strategy involves creating a new product line to target a specific demographic. The product line is designed to appeal to a younger audience, and the company plans to promote it through social media and influencer marketing. However, the company is concerned about the potential backlash from customers who may feel that the new product line is not aligned with the company's traditional values. Which of the following marketing strategies would be most effective in mitigating this risk?

Answer Options

A. Rebranding the company to appeal to a younger audience
B. Creating a separate brand for the new product line
Correct Answer C. Engaging with customers through social media to gather feedback and address concerns
D. Ignoring customer concerns and focusing on promoting the new product line
Correct Answer
C
Correct Option:
Engaging with customers through social media to gather feedback and address concerns

About This Question

This is Post Utme Ksu 2023 Commerce Question 1. It is one of the objective questions from the 2023 Post Utme Ksu Commerce examination.

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