Post Utme Joseph Ayo Babalola University 2023 Commerce Question 6

Practice objective / multiple choice question 6 from the 2023 Post Utme Joseph Ayo Babalola University Commerce examination.

Post Utme Joseph Ayo Babalola University 2023 Commerce Objective / Multiple Choice
Question 6 POST_UTME_JOSEPH_AYO_BABALOLA_UNIVERSITY • 2023 • COMMERCE • objective

A company is considering two marketing strategies: a mass marketing approach or a niche marketing approach. Which strategy is more likely to be effective in a market with a large number of competitors?

Answer Options

A. Mass marketing
Correct Answer B. Niche marketing
C. Both are equally effective
D. Neither is effective
Correct Answer
B
Correct Option:
Niche marketing

About This Question

This is Post Utme Joseph Ayo Babalola University 2023 Commerce Question 6. It is one of the objective questions from the 2023 Post Utme Joseph Ayo Babalola University Commerce examination.

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