Post Utme Joseph Ayo Babalola University 2018 Commerce Question 36

Practice objective / multiple choice question 36 from the 2018 Post Utme Joseph Ayo Babalola University Commerce examination.

Post Utme Joseph Ayo Babalola University 2018 Commerce Objective / Multiple Choice
Question 36 POST_UTME_JOSEPH_AYO_BABALOLA_UNIVERSITY • 2018 • COMMERCE • objective

A company is considering two marketing strategies: one that targets a niche market with a high-end product and another that targets a mass market with a low-end product. Which strategy is more likely to result in higher profit margins?

Answer Options

Correct Answer A. The niche market strategy
B. The mass market strategy
C. Both strategies are equally likely to result in higher profit margins
D. Neither strategy is likely to result in higher profit margins
Correct Answer
A
Correct Option:
The niche market strategy

About This Question

This is Post Utme Joseph Ayo Babalola University 2018 Commerce Question 36. It is one of the objective questions from the 2018 Post Utme Joseph Ayo Babalola University Commerce examination.

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