Post Utme Futo 2024 Commerce Question 4

Practice objective / multiple choice question 4 from the 2024 Post Utme Futo Commerce examination.

Post Utme Futo 2024 Commerce Objective / Multiple Choice
Question 4 POST_UTME_FUTO • 2024 • COMMERCE • objective

A firm is considering two different advertising strategies: one that targets a specific demographic and another that targets a broader audience. The firm's marketing manager has estimated that the first strategy will reach 50,000 people and the second strategy will reach 100,000 people. However, the first strategy will cost ₦500,000 and the second strategy will cost ₦1,000,000. What is the expected return on investment (ROI) for each strategy?

Answer Options

A. The first strategy has a higher ROI.
Correct Answer B. The second strategy has a higher ROI.
C. Both strategies have the same ROI.
D. Neither strategy has a positive ROI.
Correct Answer
B
Correct Option:
The second strategy has a higher ROI.

About This Question

This is Post Utme Futo 2024 Commerce Question 4. It is one of the objective questions from the 2024 Post Utme Futo Commerce examination.

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