Post Utme Futo 2021 Commerce Question 16

Practice objective / multiple choice question 16 from the 2021 Post Utme Futo Commerce examination.

Post Utme Futo 2021 Commerce Objective / Multiple Choice
Question 16 POST_UTME_FUTO • 2021 • COMMERCE • objective

A company is considering a new marketing strategy that involves partnering with a popular social media influencer. The influencer has a large following and is known for promoting products that align with the company's brand values. However, the company is concerned about the potential risks associated with partnering with an influencer, including the risk of reputational damage if the influencer promotes a product that is not aligned with the company's values. Which of the following is the most appropriate risk management strategy for the company?

Answer Options

Correct Answer A. Negotiating a contract with the influencer that includes a clause requiring the influencer to promote only products that align with the company's values
B. Conducting a thorough background check on the influencer to ensure they have a good reputation and are not associated with any negative brands
C. Requiring the influencer to disclose any potential conflicts of interest or affiliations with competing brands
D. Not partnering with the influencer at all due to the potential risks
Correct Answer
A
Correct Option:
Negotiating a contract with the influencer that includes a clause requiring the influencer to promote only products that align with the company's values

About This Question

This is Post Utme Futo 2021 Commerce Question 16. It is one of the objective questions from the 2021 Post Utme Futo Commerce examination.

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