Post Utme Futo 2017 Commerce Question 5

Practice objective / multiple choice question 5 from the 2017 Post Utme Futo Commerce examination.

Post Utme Futo 2017 Commerce Objective / Multiple Choice
Question 5 POST_UTME_FUTO • 2017 • COMMERCE • objective

A firm's marketing mix involves the 4 Ps: product, price, promotion, and place. What is the primary benefit of using the 4 Ps framework?

Answer Options

A. To increase market share
B. To improve brand recognition
C. To enhance customer loyalty
Correct Answer D. To provide a comprehensive framework for marketing decisions
Correct Answer
D
Correct Option:
To provide a comprehensive framework for marketing decisions

About This Question

This is Post Utme Futo 2017 Commerce Question 5. It is one of the objective questions from the 2017 Post Utme Futo Commerce examination.

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