Post Utme Futa 2020 Commerce Question 37

Practice objective / multiple choice question 37 from the 2020 Post Utme Futa Commerce examination.

Post Utme Futa 2020 Commerce Objective / Multiple Choice
Question 37 POST_UTME_FUTA • 2020 • COMMERCE • objective

A firm's marketing strategy involves creating a brand image that appeals to a specific demographic. Which of the following is a characteristic of a brand image?

Answer Options

A. A brand image is a physical representation of a product
Correct Answer B. A brand image is a set of attributes that define a product's personality
C. A brand image is a marketing strategy that appeals to a specific demographic
D. A brand image is a product's packaging and labeling
Correct Answer
B
Correct Option:
A brand image is a set of attributes that define a product's personality

About This Question

This is Post Utme Futa 2020 Commerce Question 37. It is one of the objective questions from the 2020 Post Utme Futa Commerce examination.

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