Post Utme Futa 2018 Commerce Question 39

Practice objective / multiple choice question 39 from the 2018 Post Utme Futa Commerce examination.

Post Utme Futa 2018 Commerce Objective / Multiple Choice
Question 39 POST_UTME_FUTA • 2018 • COMMERCE • objective

A firm's marketing mix consists of four key elements: product, price, promotion, and place. What is the primary role of the product element in the marketing mix?

Answer Options

Correct Answer A. To create a unique selling proposition for the product.
B. To determine the price of the product.
C. To develop a promotional strategy for the product.
D. To decide on the distribution channels for the product.
Correct Answer
A
Correct Option:
To create a unique selling proposition for the product.

About This Question

This is Post Utme Futa 2018 Commerce Question 39. It is one of the objective questions from the 2018 Post Utme Futa Commerce examination.

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