Post Utme Esut 2025 Commerce Question 39

Practice objective / multiple choice question 39 from the 2025 Post Utme Esut Commerce examination.

Post Utme Esut 2025 Commerce Objective / Multiple Choice
Question 39 POST_UTME_ESUT • 2025 • COMMERCE • objective

A firm is considering two different advertising strategies: a print ad campaign and a social media campaign. The print ad campaign has a fixed cost of ₦100,000 and a variable cost of ₦500 per unit, while the social media campaign has a fixed cost of ₦50,000 and a variable cost of ₦200 per unit. If the firm expects to reach 10,000 people with the print ad campaign and 20,000 people with the social media campaign, which campaign should it choose?

Answer Options

A. The print ad campaign
Correct Answer B. The social media campaign
C. It depends on the expected response rate of each campaign
D. It depends on the expected cost per unit of each campaign
Correct Answer
B
Correct Option:
The social media campaign

About This Question

This is Post Utme Esut 2025 Commerce Question 39. It is one of the objective questions from the 2025 Post Utme Esut Commerce examination.

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