Post Utme Esut 2024 Commerce Question 12

Practice objective / multiple choice question 12 from the 2024 Post Utme Esut Commerce examination.

Post Utme Esut 2024 Commerce Objective / Multiple Choice
Question 12 POST_UTME_ESUT • 2024 • COMMERCE • objective

A firm is considering two different marketing strategies: a push strategy and a pull strategy. The push strategy involves promoting the product to intermediaries, such as wholesalers and retailers, while the pull strategy involves promoting the product directly to the end consumer. Which of the following is a characteristic of the pull strategy?

Answer Options

A. Promoting the product to intermediaries
Correct Answer B. Promoting the product directly to the end consumer
C. Using advertising to promote the product
D. Using sales promotions to promote the product
Correct Answer
B
Correct Option:
Promoting the product directly to the end consumer

About This Question

This is Post Utme Esut 2024 Commerce Question 12. It is one of the objective questions from the 2024 Post Utme Esut Commerce examination.

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