Post Utme Elizade University 2023 Commerce Question 21

Practice objective / multiple choice question 21 from the 2023 Post Utme Elizade University Commerce examination.

Post Utme Elizade University 2023 Commerce Objective / Multiple Choice
Question 21 POST_UTME_ELIZADE_UNIVERSITY • 2023 • COMMERCE • objective

A firm is considering two different marketing strategies. Strategy A involves targeting a niche market with a high level of demand. Strategy B involves targeting a mass market with a low level of demand. Which of the following is a correct statement about the choice between these two strategies?

Answer Options

Correct Answer A. The firm should choose Strategy A because it involves targeting a niche market with a high level of demand.
B. The firm should choose Strategy B because it involves targeting a mass market with a low level of demand.
C. The firm should choose Strategy A because it reduces the risk of market saturation.
D. The firm should choose Strategy B because it reduces the risk of market fragmentation.
Correct Answer
A
Correct Option:
The firm should choose Strategy A because it involves targeting a niche market with a high level of demand.

About This Question

This is Post Utme Elizade University 2023 Commerce Question 21. It is one of the objective questions from the 2023 Post Utme Elizade University Commerce examination.

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