Post Utme Elizade University 2017 Commerce Question 34

Practice objective / multiple choice question 34 from the 2017 Post Utme Elizade University Commerce examination.

Post Utme Elizade University 2017 Commerce Objective / Multiple Choice
Question 34 POST_UTME_ELIZADE_UNIVERSITY • 2017 • COMMERCE • objective

A firm is considering two different marketing strategies: product differentiation and market segmentation. Product differentiation involves creating a unique product that appeals to a specific group of customers, while market segmentation involves dividing the market into smaller groups based on demographic characteristics. Which marketing strategy is more effective in increasing market share?

Answer Options

Correct Answer A. Product differentiation
B. Market segmentation
C. Both marketing strategies are equally effective
D. Neither marketing strategy is effective
Correct Answer
A
Correct Option:
Product differentiation

About This Question

This is Post Utme Elizade University 2017 Commerce Question 34. It is one of the objective questions from the 2017 Post Utme Elizade University Commerce examination.

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