Post Utme Eksu 2018 Commerce Question 36

Practice objective / multiple choice question 36 from the 2018 Post Utme Eksu Commerce examination.

Post Utme Eksu 2018 Commerce Objective / Multiple Choice
Question 36 POST_UTME_EKSU • 2018 • COMMERCE • objective

A company is considering the introduction of a new product line. The product line has a high fixed cost, but a low variable cost. Which of the following marketing strategies would be most appropriate for this product line?

Answer Options

A. Penetration pricing
B. Skim pricing
C. Bundle pricing
Correct Answer D. Value-based pricing
Correct Answer
D
Correct Option:
Value-based pricing

About This Question

This is Post Utme Eksu 2018 Commerce Question 36. It is one of the objective questions from the 2018 Post Utme Eksu Commerce examination.

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