Post Utme Crawford University 2024 Commerce Question 12

Practice objective / multiple choice question 12 from the 2024 Post Utme Crawford University Commerce examination.

Post Utme Crawford University 2024 Commerce Objective / Multiple Choice
Question 12 POST_UTME_CRAWFORD_UNIVERSITY • 2024 • COMMERCE • objective

A company is considering two different marketing strategies for its new product. Strategy A involves a high upfront cost of ₦500,000, but is expected to generate ₦1,000,000 in revenue over the next 5 years. Strategy B involves a lower upfront cost of ₦200,000, but is expected to generate ₦800,000 in revenue over the next 5 years. What is the net present value (NPV) of each strategy, assuming a discount rate of 10%?

Answer Options

Correct Answer A. Strategy A has a higher NPV
B. Strategy B has a higher NPV
C. Both strategies have the same NPV
D. Neither strategy has a positive NPV
Correct Answer
A
Correct Option:
Strategy A has a higher NPV

About This Question

This is Post Utme Crawford University 2024 Commerce Question 12. It is one of the objective questions from the 2024 Post Utme Crawford University Commerce examination.

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