Post Utme Crawford University 2021 Commerce Question 8

Practice objective / multiple choice question 8 from the 2021 Post Utme Crawford University Commerce examination.

Post Utme Crawford University 2021 Commerce Objective / Multiple Choice
Question 8 POST_UTME_CRAWFORD_UNIVERSITY • 2021 • COMMERCE • objective

A company's marketing strategy involves creating a new product line that targets a specific demographic. The company conducts market research and finds that the target demographic is willing to pay a premium price for the product. Which of the following is a correct statement regarding the company's marketing strategy?

Answer Options

A. The company is using a penetration pricing strategy.
B. The company is using a skimming pricing strategy.
Correct Answer C. The company is using a value-based pricing strategy.
D. The company is using a cost-plus pricing strategy.
Correct Answer
C
Correct Option:
The company is using a value-based pricing strategy.

About This Question

This is Post Utme Crawford University 2021 Commerce Question 8. It is one of the objective questions from the 2021 Post Utme Crawford University Commerce examination.

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