Post Utme Covenant University 2024 Commerce Question 11

Practice objective / multiple choice question 11 from the 2024 Post Utme Covenant University Commerce examination.

Post Utme Covenant University 2024 Commerce Objective / Multiple Choice
Question 11 POST_UTME_COVENANT_UNIVERSITY • 2024 • COMMERCE • objective

A company is considering two different marketing strategies for its new product. Strategy A involves a high upfront cost of ₦1,500,000, but it is expected to generate ₦3,000,000 in revenue in the first year. Strategy B involves a lower upfront cost of ₦500,000, but it is expected to generate ₦2,000,000 in revenue in the first year. Which strategy has a higher net present value (NPV) if the discount rate is 10%?

Answer Options

Correct Answer A. Strategy A
B. Strategy B
C. Both strategies have the same NPV
D. Neither strategy has a positive NPV
Correct Answer
A
Correct Option:
Strategy A

About This Question

This is Post Utme Covenant University 2024 Commerce Question 11. It is one of the objective questions from the 2024 Post Utme Covenant University Commerce examination.

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