Post Utme Covenant University 2019 Commerce Question 15

Practice objective / multiple choice question 15 from the 2019 Post Utme Covenant University Commerce examination.

Post Utme Covenant University 2019 Commerce Objective / Multiple Choice
Question 15 POST_UTME_COVENANT_UNIVERSITY • 2019 • COMMERCE • objective

A marketing manager is developing a campaign to promote a new product. The campaign includes a social media advertising strategy that targets a specific demographic. What type of marketing strategy is this?

Answer Options

A. Segmented marketing
Correct Answer B. Targeted marketing
C. Mass marketing
D. Positioning marketing
Correct Answer
B
Correct Option:
Targeted marketing

About This Question

This is Post Utme Covenant University 2019 Commerce Question 15. It is one of the objective questions from the 2019 Post Utme Covenant University Commerce examination.

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