Post Utme Covenant University 2018 Commerce Question 38

Practice objective / multiple choice question 38 from the 2018 Post Utme Covenant University Commerce examination.

Post Utme Covenant University 2018 Commerce Objective / Multiple Choice
Question 38 POST_UTME_COVENANT_UNIVERSITY • 2018 • COMMERCE • objective

A firm is considering two different marketing strategies for a new product. Strategy A involves a high level of advertising and promotion, while Strategy B involves a low level of advertising and promotion. If the demand for the product is elastic, which strategy should the firm choose?

Answer Options

A. Strategy A
Correct Answer B. Strategy B
C. Both strategies are equally effective
D. Neither strategy is effective
Correct Answer
B
Correct Option:
Strategy B

About This Question

This is Post Utme Covenant University 2018 Commerce Question 38. It is one of the objective questions from the 2018 Post Utme Covenant University Commerce examination.

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