Post Utme Covenant University 2017 Commerce Question 19

Practice objective / multiple choice question 19 from the 2017 Post Utme Covenant University Commerce examination.

Post Utme Covenant University 2017 Commerce Objective / Multiple Choice
Question 19 POST_UTME_COVENANT_UNIVERSITY • 2017 • COMMERCE • objective

A company's marketing mix involves a product with a unique selling proposition. Which of the following is a characteristic of a unique selling proposition?

Answer Options

A. It is a product feature
B. It is a product benefit
C. It is a product attribute
Correct Answer D. It is a product advantage
Correct Answer
D
Correct Option:
It is a product advantage

About This Question

This is Post Utme Covenant University 2017 Commerce Question 19. It is one of the objective questions from the 2017 Post Utme Covenant University Commerce examination.

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