Post Utme Covenant University 2017 Commerce Question 16

Practice objective / multiple choice question 16 from the 2017 Post Utme Covenant University Commerce examination.

Post Utme Covenant University 2017 Commerce Objective / Multiple Choice
Question 16 POST_UTME_COVENANT_UNIVERSITY • 2017 • COMMERCE • objective

A company's marketing strategy involves a mix of advertising and personal selling. Which of the following is a characteristic of personal selling?

Answer Options

A. It is a one-to-one communication process
B. It is a mass communication process
C. It is a non-personal communication process
Correct Answer D. It is a face-to-face communication process
Correct Answer
D
Correct Option:
It is a face-to-face communication process

About This Question

This is Post Utme Covenant University 2017 Commerce Question 16. It is one of the objective questions from the 2017 Post Utme Covenant University Commerce examination.

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