Post Utme Coal City University 2024 Commerce Question 17

Practice objective / multiple choice question 17 from the 2024 Post Utme Coal City University Commerce examination.

Post Utme Coal City University 2024 Commerce Objective / Multiple Choice
Question 17 POST_UTME_COAL_CITY_UNIVERSITY • 2024 • COMMERCE • objective

A marketing firm is analyzing the effect of a new advertising campaign on sales. The data shows a positive correlation between the two variables. However, the firm wants to determine if the relationship is causal. Using the concept of confounding variables, explain why the firm should consider using a regression analysis to control for other factors that may influence sales.

Answer Options

A. To determine the effect of the advertising campaign on sales
Correct Answer B. To control for other factors that may influence sales
C. To determine the correlation between advertising expenditure and sales
D. To determine the regression line between advertising expenditure and sales
Correct Answer
B
Correct Option:
To control for other factors that may influence sales

About This Question

This is Post Utme Coal City University 2024 Commerce Question 17. It is one of the objective questions from the 2024 Post Utme Coal City University Commerce examination.

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