Post Utme Caleb University 2020 Commerce Question 9

Practice objective / multiple choice question 9 from the 2020 Post Utme Caleb University Commerce examination.

Post Utme Caleb University 2020 Commerce Objective / Multiple Choice
Question 9 POST_UTME_CALEB_UNIVERSITY • 2020 • COMMERCE • objective

A company has decided to launch a new product in a foreign market. The company's marketing strategy involves conducting market research to identify the target audience. What is the primary purpose of market research in this context?

Answer Options

Correct Answer A. To identify the target audience
B. To determine the optimal pricing strategy
C. To create a unique selling proposition
D. To develop a marketing mix
Correct Answer
A
Correct Option:
To identify the target audience

About This Question

This is Post Utme Caleb University 2020 Commerce Question 9. It is one of the objective questions from the 2020 Post Utme Caleb University Commerce examination.

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