Post Utme Caleb University 2019 Commerce Question 2

Practice objective / multiple choice question 2 from the 2019 Post Utme Caleb University Commerce examination.

Post Utme Caleb University 2019 Commerce Objective / Multiple Choice

Question 2 POST_UTME_CALEB_UNIVERSITY • 2019 • COMMERCE • objective

A company is considering two different marketing strategies for a new product.

Answer Options

A. The company should use a push strategy because it will allow them to control the distribution of the product.

B. The company should use a pull strategy because it will allow them to target specific customer segments.

Correct Answer C. The company should use a combination of push and pull strategies because it will allow them to reach a wider audience.

D. The company should not use any marketing strategies because it will not affect the demand for the product.

Correct Answer

Correct Option:

The company should use a combination of push and pull strategies because it will allow them to reach a wider audience.

About This Question

This is Post Utme Caleb University 2019 Commerce Question 2. It is one of the objective questions from the 2019 Post Utme Caleb University Commerce examination.

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