Post Utme Caleb University 2017 Commerce Question 20

Practice objective / multiple choice question 20 from the 2017 Post Utme Caleb University Commerce examination.

Post Utme Caleb University 2017 Commerce Objective / Multiple Choice
Question 20 POST_UTME_CALEB_UNIVERSITY • 2017 • COMMERCE • objective

A company is considering two different marketing strategies for its new product: a product positioning strategy and a product differentiation strategy. Which strategy is more likely to result in higher sales volume in the long run?

Answer Options

A. Product positioning strategy
Correct Answer B. Product differentiation strategy
C. Price skimming strategy
D. Bundle pricing strategy
Correct Answer
B
Correct Option:
Product differentiation strategy

About This Question

This is Post Utme Caleb University 2017 Commerce Question 20. It is one of the objective questions from the 2017 Post Utme Caleb University Commerce examination.

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