Post Utme Caleb University 2017 Commerce Question 17

Practice objective / multiple choice question 17 from the 2017 Post Utme Caleb University Commerce examination.

Post Utme Caleb University 2017 Commerce Objective / Multiple Choice
Question 17 POST_UTME_CALEB_UNIVERSITY • 2017 • COMMERCE • objective

A firm is considering two different marketing strategies for its new product: a high-low pricing strategy and a penetration pricing strategy. Which strategy is more likely to result in higher sales volume in the short run?

Answer Options

A. High-low pricing strategy
Correct Answer B. Penetration pricing strategy
C. Price skimming strategy
D. Bundle pricing strategy
Correct Answer
B
Correct Option:
Penetration pricing strategy

About This Question

This is Post Utme Caleb University 2017 Commerce Question 17. It is one of the objective questions from the 2017 Post Utme Caleb University Commerce examination.

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