Post Utme Bsu 2021 Commerce Question 32

A firm's marketing strategy involves using social media platforms to reach its target audience. The firm's social media manager has identified three potential platforms to use: Facebook, Instagram, and Twitter. Each platform has a different cost structure, and the manager must decide which platform to use based on the firm's budget. If the firm's budget is ₦500,000, and the costs of using each platform are as follows: Facebook (₦150,000), Instagram (₦200,000), and Twitter (₦250,000), which platform should the manager choose?