Post Utme Bowen University 2023 Commerce Question 21

Practice objective / multiple choice question 21 from the 2023 Post Utme Bowen University Commerce examination.

Post Utme Bowen University 2023 Commerce Objective / Multiple Choice
Question 21 POST_UTME_BOWEN_UNIVERSITY • 2023 • COMMERCE • objective

A company is considering a new marketing strategy that involves partnering with a popular social media influencer. The influencer has a large following and is known for promoting products that align with the company's brand values. However, the company is concerned about the potential risks associated with partnering with an influencer, including the possibility of negative publicity and the potential for the influencer to promote competing products. Which of the following is the most appropriate way for the company to mitigate these risks?

Answer Options

A. Negotiate a contract that includes a non-compete clause
Correct Answer B. Conduct thorough research on the influencer's past promotions and reputation
C. Require the influencer to disclose any potential conflicts of interest
D. Limit the scope of the partnership to a specific product or service
Correct Answer
B
Correct Option:
Conduct thorough research on the influencer's past promotions and reputation

About This Question

This is Post Utme Bowen University 2023 Commerce Question 21. It is one of the objective questions from the 2023 Post Utme Bowen University Commerce examination.

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