Post Utme Bells University 2021 Commerce Question 27
Practice objective / multiple choice question 27 from the 2021 Post Utme Bells University Commerce examination.
A company is considering two different marketing strategies: one that targets a niche market with a high concentration of potential customers, and another that targets a broader market with a lower concentration of potential customers. If the company expects to spend ₦1,000,000 on marketing for each strategy, and the niche market strategy is expected to result in 10,000 sales, while the broader market strategy is expected to result in 50,000 sales, which strategy should the company choose if it expects to sell each unit for ₦500?
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About This Question
This is Post Utme Bells University 2021 Commerce Question 27. It is one of the objective questions from the 2021 Post Utme Bells University Commerce examination.
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