Post Utme Bells University 2020 Commerce Question 19

Practice objective / multiple choice question 19 from the 2020 Post Utme Bells University Commerce examination.

Post Utme Bells University 2020 Commerce Objective / Multiple Choice
Question 19 POST_UTME_BELLS_UNIVERSITY • 2020 • COMMERCE • objective

A marketing manager wants to measure the effectiveness of a new advertising campaign. Which of the following metrics would be most relevant?

Answer Options

Correct Answer A. Return on investment (ROI)
B. Customer acquisition cost (CAC)
C. Conversion rate
D. Social media engagement
Correct Answer
A
Correct Option:
Return on investment (ROI)

About This Question

This is Post Utme Bells University 2020 Commerce Question 19. It is one of the objective questions from the 2020 Post Utme Bells University Commerce examination.

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