Post Utme Al Hikmah University 2024 Commerce Question 23

Practice objective / multiple choice question 23 from the 2024 Post Utme Al Hikmah University Commerce examination.

Post Utme Al Hikmah University 2024 Commerce Objective / Multiple Choice
Question 23 POST_UTME_AL-HIKMAH_UNIVERSITY • 2024 • COMMERCE • objective

A company is considering launching a new product. The product is a premium version of an existing product, with additional features and a higher price point. What type of marketing strategy is this?

Answer Options

A. Product differentiation
B. Product positioning
Correct Answer C. Product line extension
D. Product cannibalization
Correct Answer
C
Correct Option:
Product line extension

About This Question

This is Post Utme Al Hikmah University 2024 Commerce Question 23. It is one of the objective questions from the 2024 Post Utme Al Hikmah University Commerce examination.

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