Post Utme Afe Babalola University 2020 Commerce Question 6

Practice objective / multiple choice question 6 from the 2020 Post Utme Afe Babalola University Commerce examination.

Post Utme Afe Babalola University 2020 Commerce Objective / Multiple Choice
Question 6 POST_UTME_AFE_BABALOLA_UNIVERSITY • 2020 • COMMERCE • objective

A multinational corporation is considering expanding its operations into a new market. The company's marketing team has identified three potential target markets: Market A, Market B, and Market C. Each market has a different level of competition, consumer demand, and product life cycle. Which market segmentation strategy would be most appropriate for this company?

Answer Options

A. Market segmentation based on demographic characteristics
B. Market segmentation based on geographic location
Correct Answer C. Market segmentation based on psychographic characteristics
D. Market segmentation based on firmographic characteristics
Correct Answer
C
Correct Option:
Market segmentation based on psychographic characteristics

About This Question

This is Post Utme Afe Babalola University 2020 Commerce Question 6. It is one of the objective questions from the 2020 Post Utme Afe Babalola University Commerce examination.

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