Post Utme Achievers University 2020 Commerce Question 11

Practice objective / multiple choice question 11 from the 2020 Post Utme Achievers University Commerce examination.

Post Utme Achievers University 2020 Commerce Objective / Multiple Choice
Question 11 POST_UTME_ACHIEVERS_UNIVERSITY • 2020 • COMMERCE • objective

A company is considering launching a new product line. The marketing manager has identified three potential target markets: young adults, middle-aged adults, and seniors. The product development team has estimated the production costs and potential revenue for each target market. Which of the following marketing strategies would be most effective for the company?

Answer Options

Correct Answer A. Segmentation, targeting, and positioning (STP)
B. Market penetration, market development, and market diversification (3Cs)
C. Product differentiation and market expansion
D. Brand extension and market segmentation
Correct Answer
A
Correct Option:
Segmentation, targeting, and positioning (STP)

About This Question

This is Post Utme Achievers University 2020 Commerce Question 11. It is one of the objective questions from the 2020 Post Utme Achievers University Commerce examination.

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