Post Utme Abu 2022 Commerce Question 12

Practice objective / multiple choice question 12 from the 2022 Post Utme Abu Commerce examination.

Post Utme Abu 2022 Commerce Objective / Multiple Choice
Question 12 POST_UTME_ABU • 2022 • COMMERCE • objective

A company's marketing strategy involves creating a brand identity that appeals to a specific demographic. However, the company's target market is also a vulnerable group, such as children. What ethical considerations should the company take into account when developing its marketing strategy?

Answer Options

A. The company should prioritize its profits over any potential harm to the target market.
Correct Answer B. The company should take steps to ensure that its marketing strategy does not exploit or manipulate the target market.
C. The company should not be concerned with the potential harm to the target market, as long as it is legal.
D. The company should prioritize its social responsibility to the target market over its profits.
Correct Answer
B
Correct Option:
The company should take steps to ensure that its marketing strategy does not exploit or manipulate the target market.

About This Question

This is Post Utme Abu 2022 Commerce Question 12. It is one of the objective questions from the 2022 Post Utme Abu Commerce examination.

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