Post Utme Abu 2018 Commerce Question 6

Practice objective / multiple choice question 6 from the 2018 Post Utme Abu Commerce examination.

Post Utme Abu 2018 Commerce Objective / Multiple Choice
Question 6 POST_UTME_ABU • 2018 • COMMERCE • objective

A company is considering two marketing strategies: a mass marketing approach or a niche marketing approach. Which strategy is more likely to result in higher customer satisfaction?

Answer Options

A. Mass marketing
Correct Answer B. Niche marketing
C. Both strategies are equally effective
D. Neither strategy is effective
Correct Answer
B
Correct Option:
Niche marketing

About This Question

This is Post Utme Abu 2018 Commerce Question 6. It is one of the objective questions from the 2018 Post Utme Abu Commerce examination.

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