Post Utme Abu 2018 Commerce Question 19

Practice objective / multiple choice question 19 from the 2018 Post Utme Abu Commerce examination.

Post Utme Abu 2018 Commerce Objective / Multiple Choice

Question 19 POST_UTME_ABU • 2018 • COMMERCE • objective

A company is considering two different marketing strategies: a high-low strategy and a penetration pricing strategy. Which of the following statements best describes the high-low strategy?

Correct Answer A. A high-low strategy involves setting a high price for a product and then gradually reducing the price over time

B. A high-low strategy involves setting a low price for a product and then gradually increasing the price over time

C. A high-low strategy involves setting a fixed price for a product and then offering discounts to customers

D. A high-low strategy involves setting a low price for a product and then offering premium services to customers

Correct Answer

Correct Option:

A high-low strategy involves setting a high price for a product and then gradually reducing the price over time

This is Post Utme Abu 2018 Commerce Question 19. It is one of the objective questions from the 2018 Post Utme Abu Commerce examination.

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