Post Utme Aaua 2017 Commerce Question 21

Practice objective / multiple choice question 21 from the 2017 Post Utme Aaua Commerce examination.

Post Utme Aaua 2017 Commerce Objective / Multiple Choice
Question 21 POST_UTME_AAUA • 2017 • COMMERCE • objective

A company is considering two marketing strategies: one that targets a niche market with a high-end product and another that targets a mass market with a low-end product. Which strategy is more likely to result in higher profits?

Answer Options

Correct Answer A. Niche market strategy
B. Mass market strategy
C. Both strategies are equally likely to result in higher profits
D. It depends on the company's resources and capabilities
Correct Answer
A
Correct Option:
Niche market strategy

About This Question

This is Post Utme Aaua 2017 Commerce Question 21. It is one of the objective questions from the 2017 Post Utme Aaua Commerce examination.

Master the Exam!

You've seen a preview, but there are thousands more questions plus AI tutor to break down complex solutions.

Unlock Full Access Available for Android & Windows
Chat with Support