Question 12
POST_UTME_AAUA
•
2017
•
COMMERCE
•
objective
A company is considering two different marketing strategies: a push strategy and a pull strategy. Explain the key differences between these two strategies and provide an example of each.
Answer Options
Correct Answer
A.
A push strategy involves promoting a product to intermediaries, such as wholesalers and retailers, who then sell the product to consumers. A pull strategy involves promoting a product directly to consumers, who then demand the product from intermediaries.
B.
A push strategy involves promoting a product directly to consumers, who then demand the product from intermediaries. A pull strategy involves promoting a product to intermediaries, such as wholesalers and retailers, who then sell the product to consumers.
C.
A push strategy has no impact on the marketing mix.
D.
A pull strategy involves promoting a product to both intermediaries and consumers.
Correct Answer
A
Correct Option:
A push strategy involves promoting a product to intermediaries, such as wholesalers and retailers, who then sell the product to consumers. A pull strategy involves promoting a product directly to consumers, who then demand the product from intermediaries.
About This Question
This is
Post Utme Aaua
2017
Commerce
Question 12.
It is one of the
objective
questions from the
2017
Post Utme Aaua
Commerce
examination.