Ican 2023 Corporate Strategic Management And Ethics Question 4

Richard and his wife, Rachael, have just retired as top level managers from one of the biggest oil companies in the country. They have earned vast personal wealth and have ample investments in several blue-chip companies. Rachael, being a food technologist with passion for healthy living, convinced Richard to start a company that would produce organic drinks and foods from only natural ingredients. She also suggested that the company adopt environmentally friendly manufacturing processes and consider the wellbeing of all employees and other stakeholders. The primary reason for establishing the company is to fulfill a passion, build a sustainable and socially impactful business and not to aggressively pursue profit. Hence, both Richard and Rachael are happy to just break even at the initial stage of the business and later record minimal profits.